Win Better Deals Faster With An Ideal Customer Profile
...You see, it can be extremely difficult—as a business owner or startup team—to feel like you’re limiting yourself to who you should be selling to. Right now, the goal is revenue growth. Period. End of story. Right? I’m here to tell you that a well-defined ICP will not only help you grow your revenue, it will also secure and protect your recurring revenue for future growth and eventual valuation...
Align Your Recently Acquired Portfolio Companies: Why Private Equity Firms Should Hire a Strategic GTM Development Advisor
In the context of PE firms, a GTM development advisor can serve as the catalyst for aligning portfolio companies, ensuring they’re moving in the same direction, maximizing synergies, and preparing them for growth. Stepping in to analyze a new acquisition’s current market position, competitive landscape, ideal customer profile (ICP), positioning and messaging structure, and how it all aligns with the proposed revenue (pipeline) growth strategy, and expectations of the firm. A development advisor can act as a supportive consultant to guide the new PortCo through their transition—often collecting insights that the PE partners and analysts can’t.
Why Product Positioning is Crucial for Startup Tech Companies: Getting It Right Early
In the fast-paced world of tech startups, early momentum is everything. You've built an innovative product, and you're ready to disrupt the market, but without the right positioning, even the best product can struggle to gain traction. For tech startups, positioning is the foundation of everything—from how customers perceive your product to how sales teams sell it. It sets the stage for growth, customer acquisition, and ultimately, long-term success.
