Welcome to The Strategy Project
At TSP, we believe that all small businesses and startups should have access to GTM Strategy advisory, no matter what stage they are at in their funding and growth journey. Having a strong, core understanding of how your products fit in the market and how they can be positioned to stand out from your competition is a powerful start to marketing and building a pipeline.
Instead of the hassle and cost of hiring a full time Product Marketer, TSP is here to support you at each stage of your journey with GTM strategy and support. With focused and tested offerings designed to define and refine your GTM strategy, we will get you started or accelerate your growth.
We know, for you, budget is a top priority — our solutions are offered in 3 month bundles, allowing you to realize the value of the work, as well as to monitor the ROI along the way.
From Product Positioning, to field enablement, to marketing leadership and roadmap strategy, TSP is here to jump start your GTM Strategy efforts and support your growth for as long as you need us!
What is a GTM Strategy Advisor?
A GTM Strategy Advisor is responsible for the research, preparation and execution of taking a product to market. GTM Strategy advisors understand market demand, competitive landscape and how big the total and serviceable markets are. Using this research, our advisors craft a Value-based, differentiated position and messaging that set a product apart in the market. These advisors are often the bridge between marketing and the rest of the business (sales; product development; customer orgs; pricing and licensing; etc.) They are able to work with and influence how products and services are developed, priced and sold, based on the extensive research needed to position a product or service for a strong market presence.
Why do you need a GTM Strategy Advisor?
Very often, startups lack a well resourced business strategy team or struggle to justify the cost of management consultant input. What if a single, fractional advisor could help understand market demand, develop a focused ideal customer profile, position your products, and support the GTM messaging structure and strategy—all from a revenue generation, retention and expansion perspective?
Seems pretty efficient, right?
A GTM Strategy advisor is first and foremost concerned with identifying product/market fit. From there, the development of a common language designed to drive growth and profitability for a hungry startup. With the skill and experience to craft a tight Ideal Customer Profile built to focus and accelerate revenue growth, to understanding the market demand to position a product appropriately for early momentum—our job is to come in and activate a cross-functional approach that feeds the needs of sales, marketing, product and customer success. This, combined with deep market research, competitive analysis and targeted messaging will illuminate innovation and give the product opportunity to thrive in an often crowded market.
The work that a GTM Strategy advisor does will influence product development, selling approach and methodology, as well as external facing content that will draw interest and promote education among your audience.
Speaking of audiences — Our strategy advisors build those, too! With a keen understanding of market trends and demands, as well as competitive intelligence, a GTM strategy advisor can focus a targeted audience for marketing and sales territory purposes—with the development of an ideal customer profile, a GTM strategy advisor will help focus an ideal sales audience, as well.
Are you lacking a field enablement department? Or does your enablement team need support? A GTM advisor is enablement’s best friend! Not only will a GTM advisor develop internal content to support the sales field (sales plays, product demonstrations, New Product Release updates, etc.) but they are also incredibly valuable resources to deliver the enablement.
